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Success Monday: What’s Your Sales Style?

Learn to recognize how you operate and look around for what you can learn from others.

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When it comes to generating revenue for your sign or graphics shop, you likely have developed your own style when it comes to working with prospects. But any salesperson worth their salt knows that being good at sales means constantly learning-and that should include learning from other salespeople.

Intelliverse, a Georgia-based provider of business communication and sales software, recently had a good piece on its blog talking about the various styles of salespeople and how they can get better at what they do.

“Ask someone to define their style, and they’ll probably start listing off adjectives that relate to the clothes they wear, the music they like, the activities they enjoy and the type of car they drive.

For anyone charged with generating sales for their company, however, style can extend into the way they do business. Knowing what kind of sales style you follow can provide insight into your strengths, where you might need to improve, and how to grow and adapt by using other styles outside your wheelhouse.

Here are some of the most common selling styles-where do you fit in?

HARDLINE SELLER
You’re an aggressive salesperson whose only concern is the bottom line. Hard and fast is the name of the game, and you aim to close a sale with a single call. These sales reps are usually more prone to being lone wolves than part of a pack, and can become easily discouraged or give up completely if a prospect doesn’t move forward immediately.

Areas of growth include recognizing that sales is often a process, not just a phone call!

THE “WHAT DO YOU NEED?” SELLER
This quick-thinking sales professional focuses his or her efforts on adapting to meet a prospect’s needs. They ask lots of questions, with the goal of figuring out their customer’s core need, and then think fast on their feet to propose a solution.

Areas of growth include recognizing that sometimes, sales is about creating a need instead of just fulfilling an existing one.

THE PRODUCT EVANGELIST
It doesn’t matter if the product is great or not-the product evangelist seller will be able to convince you it is. If you’re a product evangelist, you focus most of your efforts on touting the benefits of your product. Lots of demos are on your schedule, and you’ll use any product update as a reason to reach out to a lead.

Areas of growth? Realize that sometimes, it’s not about the product-it’s about the person.

THE COMPETITOR

They know every single comparable product on the market, and call tell you exactly why their product is better. The competition-focused seller is a professional who always aims to be one step ahead. They’ll never take no for an answer, and will work extra hours to ensure the sale gets made.

As with any hyper-focused individual, the competition-oriented sales professional sometimes needs to slow down and realize there’s more to life-and to selling-than always being the best.

THE MATCHMAKER
This is the most common style. Matchmakers are focused on building relationships, and as such, are often the most adaptable sales professionals out there. They flex to fit the client they’re dealing with, and are usually the most outgoing, good-natured person on your team.

Where they can improve is by adding a dash of high-intensity effort where it’s needed, and better recognizing when it’s time to wait versus when it’s time to strike while the iron’s hot.

Whether you’re a cool-headed relationship-builder, a fast-moving aggressive seller or the biggest product ambassador ever, we can all learn from each other’s unique styles to grow into better, more adaptable professionals.”

-Source: Intelliverse.com/blog

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Tony Kindelspire

Tony Kindelspire is digital content editor of Sign & Digital Graphics & WRAPS magazines.

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