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Choosing Sublimation Products for Your Business

With hundreds of options, how do you choose which works for your new sublimation business?

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All of the vendors you will come across have their own ideas of what order things should be done, as it’s all an opinion, but the next step I usually suggest when starting out in sublimation is defining a group of products to offer.

This is typically where a lot of people get hung up. Between all of the vendors, there are hundreds and hundreds of product options to choose from. What will be popular in the market or markets that you choose? For example, let’s say you decide to get into a market that could service your child’s sports club. Your next thought would be, what types of things can I get that would benefit them? What would they like?

When going into this type of market especially, think of things that would benefit not only the participants, but the parents and club in general. Parents love to buy different things with their child’s image or even team apparel that is decorated. Parents also tend to pay more for something that is personalized.

In pitching to the club itself, look for different end-of-year awards or similar items. For the clubs, it’s always nice to find something different or unique to give the players in addition to the end-of-year participant trophy or medal.

If you look back at just that one idea of the sports club, you are able to branch out into three smaller sub-market ideas (participants, parents, and clubs themselves). That alone could get you a nice start into the sublimation world. The options are out there, it just takes a little research and an open mind.

Kevin Lumberg

Kevin Lumberg

Kevin Lumberg has over 18 years of experience in the sublimation industry at all levels from sublimation shop owner to managing the Johnson Plastics Plus dye-sublimation business for nearly 13 years. He also held a position at Duraluxe from June 2019 to February 2020.

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