Rick Williams: Smaller Companies Can Keep Your Shop Humming

Repeat business from smaller companies is nothing to shake a stick at-it can have a huge impact on your bottom line.

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Landing a sign-making contract from a big company, requesting lots of signs of various sizes and types, is always a cause for celebration-you know your shop’s going to kept busy for awhile until that contract is fulfilled.

But as longtime Sign & Digital Graphics columnist Rick Williams notes in this classic Shop Talk column from 2012, there’s good money to be had in landing jobs from the little guys-smaller companies that may have simpler projects for you but will lead to repeat business over and over again.

Making labels, decals and the like may not be as splashy as landing that new shopping center contract or doing the wrap jobs for that fleet of stretch limos, but there’s good money in those repeat customers-especially after you learn some shortcuts that save you and your employees time in fulfilling those orders. Click HERE to read more.

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Tony Kindelspire

Tony Kindelspire is digital content editor of Sign & Digital Graphics & WRAPS magazines.

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