Q&A

Why should shops consider investing in a transfer printer?

In our world of “I want it now, and I want it my way,” having the ability to custom decorate products in minutes is essential. Having your own printer and heat press gives you the ability to quickly respond to on-demand jobs and better deal with custom opportunities.

Even better, having both a sublimation printer and a white toner printer puts you in an excellent position for success by giving you the ability to produce a much wider variety of photo gifts, awards, and wearables.

One of the benefits of digital transfer is the ability to produce a huge variety of different products quickly and easily. Whether your producing products using someone’s favorite photo or their company logo, it’s easy to utilize those same design elements to bundle other high-value products such as smartphone cases, phone stands, coasters, and jewelry.

David Gross

David Gross

David Gross is president of Condé Systems Inc., of Mobile, Ala. For the past 24 years, he has devoted his work to advancing sublimation technology.

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