Q&A
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What does Reveal S work best with?
Because of the selective release of the Reveal S paper, it is ideal for graphics, but not a good fit…
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What’s trending in custom engraving jobs?
3-D lasering is becoming popular for giving an object added affects. Lasers are also being used in unique ways to…
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How do I approach a job of 48 jackets with tackle twill on the back if I don’t like working with appliqué?
Say yes to the order and contract out the jacket backs to a production house that does appliqué regularly. Make…
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What’s considered a “light” and “dark” garment?
Anything white and pastel would be considered a “light” garment and anything black, brown, or even gray would be considered…
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How can awards shops test the waters before diversifying with sublimation?
Awards retailers can create a display of cross-section sublimated products to gauge customer interest and possible sales. When someone walks…
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How does a shop’s customer base determine what substrates it should offer?
It really depends on what target audience the shop is going after and which products will best fit their audience.…
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Which online platform has untapped potential for businesses in the awards and engraving industry?
I think YouTube is underutilized as a business tool. For people to produce a two-minute clip on why customers should…
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Is sandcarving safe for my health or the environment?
When used as directed, sandcarving products and its debris are environmentally safe. Sandcarving equipment has come a long way since…
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What are the different methods you can use to mark metal?
Metal marking can be done in a variety of ways. You can “mark” metal with a CO2 or rotary engraver.…
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Should I consider a turnkey business option or do the work myself from the ground up?
There are a few things to consider when deciding whether a turnkey opportunity is a good one and merits the…
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Why should retailers in the personalization industry utilize social media platforms to reach their customers?
Social media platforms as a means to connect with customers and potential buyers still has a ways to go before…
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What advancements in sublimatable substrates have been made in the last five years?
The domestic and international markets for sublimation have grown exceptionally. The positive qualities and benefits of substrates have also increased…
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What characterizes an RF metal laser?
An RF metal laser has a hermetically-sealed metal chamber that contains the laser gas mixture. Precisely controlled radio frequency energy…
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What issues do awards retailers face when laser engraving and marking metal?
In terms of physically marking metal, metals show fine detail, so proper settings play an important role. Metals mark differently…
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What colors are trending within the placket shirt category?
The 2018 color palette brings us bright, deep, and brilliant colors driven in part by the 100 percent polyester finer…
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How can I determine which decoration method to add to my offerings?
For shops looking to offer more than one decoration method, the best way to determine which methods will work best…
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