Q&A
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For the remainder of 2020, what types of products should personalization businesses explore?
For the remainder of 2020, I would suggest the same as I always would: explore the products and processes your…
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How does signage impact brand awareness?
On-premise signage for brick and mortar businesses is said to have a positive economic impact on an organization, as well…
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What’s the appeal of live customization?
It’s that feeling of something being created that seems like magic to most people. I have been in the decorating…
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How can shops encourage sales as they get back to normal?
One way to encourage sales during these awkward times is by revisiting your past. Your past can offer you a…
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What’s the difference between a customer and a client?
There is a critical difference between customers and clients. It’s not just semantics, but the difference plays a significant role…
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What are some target markets for bus wraps?
In addition to city and local transit buses, much of our bus work is for retirement communities, schools, and churches.…
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Why should the apparel or sign shop consider adding laser engraving to its list of offerings?
Apparel and sign shops likely already have an arsenal of tools at their disposal, and a laser makes a great…
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What type of custom gifts can shops create with a laser engraving machine?
The possibilities in this realm are nearly endless. Any practical, usable gift item becomes that much more special when it…
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How can awards and engraving shops keep their doors open during COVID-19 and beyond?
The need for awards and recognition will rebound, and in some areas, it already has. In the meantime, awards and…
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How does the conversation about price shift when customized products are in play?
Companies are having to “sell” in a whole different way, and part of that is just leaving the cost per…
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What’s the difference between annealed glass and tempered glass?
Annealed glass is glass that has been very slowly cooled after it has been made at over 1,500 F. This…
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How has the screen reclaiming process changed over the years?
When I walk into a shop for the first time, owners direct me to the new gleaming press or the…
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What items do shops need to start producing hard and soft sublimated goods?
One benefit of sublimation transfer is that it provides incredible photo quality results on both soft and hard substrates. Whether…
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Why should shops consider investing in a transfer printer?
In our world of “I want it now, and I want it my way,” having the ability to custom decorate…
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My embroidery machine left an oil spot on a cap. How do I save it?
You oiled your embroidery machine and your first run of caps now have oil spots on them. So, what do…
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What blanks and substrates are trending for summer 2020?
The COVID-19 pandemic has created a high demand for imprintable non-medical face masks, gaiters, and even cut-and-sew fabrics for decorators…
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