Q&A
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What blanks and substrates are trending for summer 2020?
The COVID-19 pandemic has created a high demand for imprintable non-medical face masks, gaiters, and even cut-and-sew fabrics for decorators…
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Where is the current demand for individualized products coming from?
A big part of the demand is the noisy world we now live in being connected 24/7. We want to…
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Where are you expecting demand for customized products to go over the next few years?
I think the demand for customization is only going to grow, and I think it could even drastically change how…
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How can online stores become part of a print shop’s printing process?
The quotes and invoices print shops already use for every order could act as the foundation of their online stores.…
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What are my business loan options?
Every business—even within the same industry—is unique. Finding, applying for, and securing the right source of financing will depend on…
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How do you deal with suppliers who send the wrong items and aren’t willing to immediately correct their mistakes?
A vendor-supplier relationship is one of the key relationships in any business. A business is just a series of relationships…
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I am just starting my business, should I get a tax ID Number?
The simple answer is yes. If you plan to sell anything for a profit, it is typically a good idea…
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What are midtones?
Midtones are simply the tonal value between your darkest and lightest areas of an image. If there isn’t a significant…
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How can a color chart improve a decorator’s business?
A color chart is a sheet or book that contains every color of a given product. For heat printing, these…
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What is a straight embroidery stitch?
A straight stitch is a line of repeated single stitches usually used for lines or details under .8mm in thickness.…
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What is bottom-line profit?
Once a shop generates revenue, it can begin to measure success by looking at its bottom-line profit number. This is the money…
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Why is it necessary for a business to market itself?
Marketing is the catalyst for sales. Without marketing, no one will know what you have to sell, who you are as…
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How can current customers help your business reach new clientele?
The simplest way is word-of-mouth referrals. Chances are that a current customer runs with people who are a lot like…
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What sublimation products should decorators explore in 2020?
If you sublimate, you already know it’s a versatile decoration discipline. Part of what makes sublimation fun is the fact…
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What’s the biggest downfall for most screen printing shop owners?
The biggest downfall for most shop owners is a lack of focus. This happens in several ways: Owners are spread too…
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How can shops keep sales coming in during an economic downturn?
Shops across the world are reporting that sales have come to a halt, and customers have canceled jobs. You will…
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