Creative problem solving is an inevitable and essential part of being in the personalization business. We have all heard the phrase “think outside the box,” but many times, that does not come easily to us. I had an experience with a client that forced us to do just that sometime ago. In working with this client, we ran into a common problem for many non-profit organizations: the lack of funds. Approaching this from a hard-nose business point of view, I would have to say, “Sorry, there isn’t anything we can do”; but then my altruism kicks in and I go, “Well, let’s see what we can do.”
The idea of the organization was to give something to these individuals that they wouldn’t necessarily hang on the wall or put on a desk – something that was a little more meaningful to the recipient, something that was a little more like a medal for accomplishments that are given by other institutions. But on a shoestring budget of a maximum $30 per piece, what could we do? We had to think about that.
I presented an idea of faceted round and oval-shaped ornaments, which could be regarded like a medallion and worn around the neck. The organization loved it.
The solution fulfilled all the requirements given to us by the client. And you know the saying: the customer is king and has the last word in deciding if a product is right for them or not.
-Ruth Dobbins, EtchMaster