EducationQ&A

How do I determine what specialty inks to purchase?

Specialty inks come into play when color alone isn’t enough for your customers. There are several types to choose from: dimensional inks, glitters, metallic, discharge. These inks will give unique effects to your garments increasing your shop’s versatility and profit.

Before purchasing any specialty inks, you should consider what type of printing would benefit your shop and customers. The last thing you want to do is offer an overwhelming selection of printing options. Not only does that overwhelm your customer, but it can overwhelm your employees. The best practice is to start small and build yourself up where you see fit. If you want to try them before committing, most distributors and manufacturers offer sample kits. Or, you can take a class!

When you’re ready to purchase, take a moment to think about the demographics of your customers. Are most of your customers coaches for a high school cheerleading team? Or do you print for music festivals? You can then infer that your cheerleading team will want shimmers and glitters, and your music festivalgoers will want a soft and vintage feel that discharge offers. That will offer last-minute insight into what you’re bringing into your shop, how it will improve your prints, expand your customer base, and increase your profits.

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Mary McEntire

Mary McEntire has four years of experience as a freelance writer, specializing in content related to marketing and SEO for small businesses. More of her work can be found at her website, and she can be reached via email.

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