How do I boost my DTG sales when I also offer screen printing in my shop?

When you offer both, boost your direct-to-garment (DTG) sales by highlighting your direct-to-garment strong points, and using it as a go-to when you see your customer’s requests angling away from the benefits, features, or offerings of screen printing.  Use your DTG printer for what it is meant for; to pick up the slack and help you leave less money on the table. Here are some instances where you can boost your DTG sales:

  • When your customer’s deadlines and your screen-printing schedule don’t align
  • When the job calls for an extensive amount of colors that would be cost-prohibitive and inefficient with screen printing
  • If the details of your customer’s design are beyond your screen-printing capabilities or would produce better results utilizing your DTG printer
  • When your setup charges and/or screen fees put your customer too far outside of their budget
  • If you happen to be shorthanded
  • If your customer needs something same day
  • For orders that come in after the customer’s initial job has been approved and is in production
  • If your customer is looking to replicate photographic images

Alexandria Bruce

Allee Bruce is the managing editor of GRAPHICS PRO and WRAPS magazines.

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