How can I maximize potential profits of academic recognition products?

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Retailers should start by asking what the school is doing in terms of recognizing academic achievement currently. They may find that the school is already doing this. If not, they should plant the seed for the school to begin the steps necessary to start this type of program.

Beyond traditional awards, remind them there is opportunity for gift items, including keychains, water bottles, pens, and personalized clocks.

-Dan Messerschmidt, JDS Industries

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Dan Messerschmidt

Dan has been the National Sales Manager for JDS Industries for the last five years. Prior to his position at JDS, Dan ran a commercial printing company for 15 years. 

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