Tips

How can I encourage customers to choose the items that I love to create?

If you don’t like selling mugs, then don’t let anyone “accidentally” or otherwise post on your social media about the mugs you made. Update your showroom to only show the projects you love making. No matter how cool that show-off piece was, don’t display it if you don’t love doing it and make money in the process. Adjust your prices to make the project you don’t love as much be more profitable, so when you do have to say yes, you make enough money on it to feel okay with what comes along with saying yes.

—MontCo Consulting, 2 Regular Guys

Aaron Montgomery

Aaron Montgomery

Our Success Group

Aaron Montgomery is certified by New York Times best-selling author Jack Canfield as a Success Principles Trainer and has nearly 30 years of experience providing essential support to small businesses. His company, Our Success Group, assists with setting and reaching goals, creating a solid business plan, knowing their numbers for a better pricing strategy, and establishing a customer-focused approach while devising a targeted marketing strategy. He is the author of the business foundation book ‘The FUNdamentals of Business Success.’ He is the Co-Founder of a facilitated 6-month Mastermind collective called Radical Goal-Getters. You can also find him hosting a weekly show called Small Business Saturdays and co-hosting the 2 Regular Guys Podcast.

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