How can I encourage customers to choose the items that I love to create?

If you don’t like selling mugs, then don’t let anyone “accidentally” or otherwise post on your social media about the mugs you made. Update your showroom to only show the projects you love making. No matter how cool that show-off piece was, don’t display it if you don’t love doing it and make money in the process. Adjust your prices to make the project you don’t love as much be more profitable, so when you do have to say yes, you make enough money on it to feel okay with what comes along with saying yes.

—MontCo Consulting, 2 Regular Guys

Keep reading about attracting the right customers in the July ’19 issue of A&E.

Aaron Montgomery 2019

Aaron Montgomery

Aaron Montgomery is the co-founder of Its goal is to help 1,000+ businesses in 2020 reach their idea of success through training, community, and accountability. Aaron has 25+ years of experience with personalized products and small business development. You can also find Aaron co-hosting 2 Regular Guys podcast ( He also has his own podcast channel and produces weekly live videos called Small Business Saturdays Series. New episodes are released

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