EducationQ&A

How can I create a business plan for my print shop?

Grab a pen, some paper, and jot down these five things. 

1. Define a problem that your business is solving

Come up with a simple mission statement or problem definition for your business. 

2. Create a “one-line solution” to your problem

Take your response from No. 1 and come up with a specific way that your business will solve a problem in the industry-in one quick line. How are you handling the pain point in the industry?

3. How will you attract customers? 

Build a simple marketing strategy for gaining new customers. It does not have to be elaborate for it to be successful!

4. Figure out why you are special!

What is your secret sauce? Every entrepreneur and business has a touch of magic behind their business.

5. Set a goal and solve for ‘X’

Behind every goal is a variable for which you can solve. Set a goal, and then decide what it will take to attain it. Go get it!

If you’re having some trouble brainstorming, check out these examples

   —Campus Ink

Steven Farag

Steven gained extensive experience throughout his time at the University of Illinois building a large customer base for decorated goods using e-commerce and digital marketing. After graduation, Farag purchased Campus Sportswear Inc, a family owned screen printing and embroidery company on the University's campus. Farag has transformed and rebranded the company, now known as Campus Ink. When he's not working on his business, he is traveling and meeting with other shop owners. You can contact Steven at [email protected] or www.campus.ink.

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