EducationQ&A

How can I combat the declining interest in brick-and-mortar stores?

Many people think that it’s easier and less expensive to buy products on sites like Amazon than it is to go to a physical location. That’s why it’s helpful to have a web presence so people can find you.

To be successful, you need to be where your target market can see and interact with you, so having a website is critical to that success. A website lends credibility and can enhance your company’s reputation as an established and professional business. Since the majority of people are using the web to compare businesses and find contact information, having a professional and well-put-together website places you high among your competition.

There’s nothing like seeing a product in person, and the in-person advice you can give your customers goes far, but if you have a Google listing, it sets the organic search to the locations closest to the person typing in the search. This gives you an advantage.

-Peggy Waters, Unisub

Peggy Waters Universal Woods

Peggy Waters

Glantz Sign Supplies

Peggy Waters is a marketing professional with over 20 years of experience, eight of which are in dye-sublimation. Currently, she's the senior marketing manager for Glantz Sign Supplies. Before joining Glantz, she was the senior communications manager for Universal Woods for almost nine years.

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