Do I always need to find exact matches to fonts that customers bring in?

You could spend hours, even days, hunting for that font and lose money from the very first moment. Or, you could digitize the design or get it digitized and have exactly what you need, and it will sew beautifully.

Spending time chasing fonts is not good for your business. Most customers are more than happy with what you can do once they see the options you can provide. Often, they bring something to you simply because they did not know how else to express what they wanted.

jennifer cox

Jennifer Cox

Jennifer Cox is one of the founders and serves as president of the National Network of Embroidery Professionals (NNEP), an organization that supports embroidery and apparel decoration professionals with programs and services designed to increase profitability and production.

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