Tim works with YCD Multimedia in a sales and business development role on enterprise solutions and strategic partnerships. He recently served as Sr. Technical Director for Concept Development and Innovations (CDI) in the AT&T Mobility IT organization. His group's specialty was on retail in-store technologies and innovations, with a current focus on interactive experiences and digital signage technologies. The CDI team is responsible for thousands of interactive displays, self-service kiosks and digital signs nationwide inside AT&T retail stores. Tim has been in and around technology innovation and the human factors industry for over 22 years and has a passion for end user acceptance. His motto is, "If a user can't use it, it doesn't work!"